Car Insurance For A Toyota

Headquartered in Toyota, Japan, Toyota is Japan’s leading auto manufacturer and is the world’s largest selling auto manufacturer in terms of both sales and production. Toyota is expected to sell an estimated 1.4 million vehicles in the U.S. in 2010.

Founded in 1937 by Kiichiro Toyoda, Toyota was a spinoff of his father’s company Toyota Industries. Toyota Motor Corporation created its first passenger car, the Toyota AA, that year. Today, Toyota Motor Corporation owns Lexus, Daihatsu, and Hino Motors, and as part of the Toyota Group is one of the largest conglomerates in the world.

Toyotas enjoy their place in the marketplace because of their reliability and reputation for quality craftsmanship. A major recall in 2008, however, shook consumer confidence. Since then, though, Toyota has recovered by offering recognition of the problem, an apology from Toyota CEO, repairs, zero-percent financing, a new plan forward, and their new Toyota Care maintenance and roadside assistance program.

Toyota has also been an innovator and leader in the field of hybrid vehicles. The Toyota Prius is, to date, the most well marketed hybrid vehicle on the road accounting for the majority of the world’s hybrid vehicles. The Toyota Highlander and Camry also incorporate the Hybrid Synergy engine and the CEO of Toyota has said eventually every Toyota vehicle will be a hybrid vehicle.

Insuring a Toyota is not an expensive undertaking due to its excellent safety features, affordability of maintenance and repair, and reliability. In fact, three Toyotas make it on the Least Expensive Vehicles to Insure list for 2010—the Toyota RAV4, the Toyota Tacoma, and the Toyota Sienna.